Paid-post policy

Posts made for a brand booked on postmonet are advertising. This is what we require, how we check it, and what happens when it goes wrong.

Last updated 21 October 2026.

What is required

• Every post you are paid to publish must be clearly and conspicuously disclosed as paid.
• Use #ad or #sponsored in the first line, or X's native paid-partnership label. Put it where people see it without clicking "show more".
• Vague tags such as #collab, #sp, #partner or "thanks to" are not enough.
• Say only what is true about the product. Do not make claims the brand has not substantiated.
• Keep the label if you edit the post.

What brands agree to

Brands must not ask a creator to hide or remove a disclosure, and must not give creators claims that are false or unsupported.

How we check

For each booking we look at the creator's post for a clear disclosure near the start. If we find one, the post passes. If it is present but late in the text, we mark it weak. If we cannot find one, the booking is flagged and the payment is held. Creators can respond to a flag, for example by editing the post, and brands can waive or escalate it.

What this is not

The check follows the spirit of the US FTC endorsement guidance. It is not legal advice, it can miss things and it can be wrong. Brands and creators remain responsible for following the advertising and endorsement laws that apply to them, in every country where the post is seen.

Consequences

A missing label can lead to a refund to the brand of some or all of the booking, and repeated breaches lead to suspension. See the terms for how flags and disputes work.